Super software...in your pocket!
11/10/07 19:34 |
Apple
Apple now has
the means to deliver software directly to their
imposing new platform based on iPhone.
In this article we cover why we think the Wi-Fi iTunes store is more than just a convenient way to buy music, it's a peek at the future of software delivery.
Way back in October last year we posted this
In this article we cover why we think the Wi-Fi iTunes store is more than just a convenient way to buy music, it's a peek at the future of software delivery.
Way back in October last year we posted this
This is
another one of those things that Apple has snuck in
and done before anyone knew what was going on.
When the iPhone was released with Wi-Fi, Apple touted its speed and power efficiency over 3G as its choice for high speed network connectivity when the EDGE network was not available.
What this does for the iPhone is great, it allows you high speed access to mail and web browsing, at home or whenever you are in range of a hot-spot.
When the iPod touch was announced, it also came with Wi-Fi, but what for? Its an iPod, right? Yep. But then there is always 'One more thing...'!
Apple again flexes it muscles and pushes the envelope on content delivery. The idea is simple, walk into your nearest Starbucks and hear a song you like...as Steve Jobs would say - 'BOOM' , you can download that song right from your iPod/iPhone. Along with that, the Wi-Fi iTunes store now gives you access to the 'normal' iTunes store, right from your iPod.
But why is this so important?
As usual, it right under our noses. You can already download games for your iPod from the iTunes store, along with music, podcasts and all sorts of video, the next step is software.
A large part of the appeal of the iTunes store is its simple purchase mechanism. Now that it has been simplified for use on the Multi-Touch platform, it's perfect for buying and installing applications for your iPhone/iPod to compliment the standard applications you get out of the box.
Take the YouTube application for the current iPhone/iPod, Apple has taken something that people do a LOT and created a very simple interface. Why not a Facebook or MySpace application? It may not be important to us, it may not be big enough for Apple to include out of the box, but it would be great if you really wanted that functionality. If for a few dollars you could buy that application from iTunes and expand your device? BOOM.
Not only does it create the basis of a 3rd party development ecosystem (not the stop-gap Web 2.0 we have now), but it also allows Apple to control what is made available though the delivery system, THEIR delivery system. So the developers are mostly happy because they can develop Applications for the new platform. Apple is happy because they get control over the delivery and quality of the applications and functionality available to the users. The users are happy because they get extra functionality and extra applications.
With the iPhone and iPod touch Apple are introducing people to a new way of people-machine interaction and a new way of buying content, software and functionality.
Zillatron & Broadmier
When the iPhone was released with Wi-Fi, Apple touted its speed and power efficiency over 3G as its choice for high speed network connectivity when the EDGE network was not available.
What this does for the iPhone is great, it allows you high speed access to mail and web browsing, at home or whenever you are in range of a hot-spot.
When the iPod touch was announced, it also came with Wi-Fi, but what for? Its an iPod, right? Yep. But then there is always 'One more thing...'!
Apple again flexes it muscles and pushes the envelope on content delivery. The idea is simple, walk into your nearest Starbucks and hear a song you like...as Steve Jobs would say - 'BOOM' , you can download that song right from your iPod/iPhone. Along with that, the Wi-Fi iTunes store now gives you access to the 'normal' iTunes store, right from your iPod.
But why is this so important?
As usual, it right under our noses. You can already download games for your iPod from the iTunes store, along with music, podcasts and all sorts of video, the next step is software.
A large part of the appeal of the iTunes store is its simple purchase mechanism. Now that it has been simplified for use on the Multi-Touch platform, it's perfect for buying and installing applications for your iPhone/iPod to compliment the standard applications you get out of the box.
Take the YouTube application for the current iPhone/iPod, Apple has taken something that people do a LOT and created a very simple interface. Why not a Facebook or MySpace application? It may not be important to us, it may not be big enough for Apple to include out of the box, but it would be great if you really wanted that functionality. If for a few dollars you could buy that application from iTunes and expand your device? BOOM.
Not only does it create the basis of a 3rd party development ecosystem (not the stop-gap Web 2.0 we have now), but it also allows Apple to control what is made available though the delivery system, THEIR delivery system. So the developers are mostly happy because they can develop Applications for the new platform. Apple is happy because they get control over the delivery and quality of the applications and functionality available to the users. The users are happy because they get extra functionality and extra applications.
With the iPhone and iPod touch Apple are introducing people to a new way of people-machine interaction and a new way of buying content, software and functionality.
Zillatron & Broadmier
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