It’s a must watch if you draw breath. The first time I read this I had a ‘light bulb moment’ that changed me permanently.
“Stay Hungry. Stay Foolish.”
“Certainly interesting and original. My first impression, though, is that if nothing looks like a button, and tappable text looks like non-tappable text, how do you know what you can tap?”
Gruber does it again.
Part of the genius of the iPhone is that it takes almost no effort to know what you can and can’t do. If the user has to stop and think about ‘how’, instead of just ‘doing’, it’s probably too hard.
Me: (tries to visit a local restaurant’s website via iPhone)
Restaurant website: I require Flash. Fuck off.
Me: I just want to know how late you’re open.
Me: But I’m on my phone. Don’t you have a little “HTML Version” link up in the corner or something?
Website: I’m ignoring you.
Me: What if I’m on my phone because I’m out, looking for a place to eat? Didn’t that ever occur to you?
Website: Fuck entirely off.
Me: (gives up, switches to computer)
Website: Oh! Hi! What can I help you with today?
Me: What are your —
Website: Hang on, I’m loading the music.
Website: You’ll love it. It’s “Girl from Ipanema” arranged for steel drum and keytar.
Me: No, you don’t have to —
Me: All I want is —
Website: I SAID DOT DOT DOT.
Me: (drums fingers on desk)
Website: There we go. Isn’t that nice? It’s… what’s the word. Ethnicky.
Me: What are your hours?
Website: Take a look at our menu! It’s a PDF of a screenshot of a scan of a Word document printed on a dishtowel. With fonts!
Me: I don’t care. What are your hours?
Website: Don’t worry, the menu loads in a new window so the music won’t stop. Can I show you some broken images?
Me: What. Are. Your. Hou. Rs.
Website: I… I don’t know.
Me: (goes to Denny’s)
ngmoco has a new social game, We Rule, in the works. We’re excited to share it with you.
In We Rule, you will govern your very own kingdom. You will act as a city planner and landscaper—customizing your realm with buildings, banners, and botany. You’ll decide what crops to plant and ensure they are harvested on time. You will collect taxes from your citizens and manage a variety of shops and businesses - from bakeries and inns to lumber mills and ore mines.
We’re also pleased to announce we’re collaborating with App Store star Newtoy to create this innovative, next-gen social game. Newtoy has a strong development pedigree on a host of platforms - before iPhone and iPod, the team helped create Age of Empires and Halo Wars. More recently they’ve engineered smash mobile hits Words with Friends and Chess with Friends.
Soon you’ll have a chance to build a kingdom of your own. We’ll be revealing more about the game soon. And if you’d like access to exclusive info and screens, chat with gamemakers and help us make We Rule better, join the ng:community.
I’m going to try review this on Can Touch This, sounds totally addictive. :)
“Yeah, it’s something that we’re looking at,”
Microsoft Senior Product manager, Mike Tedesco says in an interview with T3.
Let’s hope ‘nothing to announce today’, actually means ‘nothing to announce ever’.
He said other stuff too…
“We’ve had tablet technology forever and both Windows 7 and Windows Vista automatically detect that and you can be running your Office on there.”
How’d that work out for you there Mike….?
Just ‘cause you can, doesn’t mean you should. Just sayin’.
All the stuff from thestormglass.com will be moving in here. New stuff will follow, stay tuned…or don’t. Whatever you like.